Lukovszki Lívia — Rideg András — Sipos Norbert — Vörös Zsófia

Entrepreneurial effectuation through the lens of cognitive processes

Effectuation is considered a heuristic-based entrepreneurial decision logic triggered by genuine uncertainty. However, our knowledge on the influence of cognitive and decision-making styles on the usage of effectual and causational entrepreneurial logics, their potential overlapping, and the tension their usage may cause among the stakeholders is limited. We contribute to these topics by theoretically and empirically examining how the two entrepreneurial logics frame satisficing vs maximizing and relate to analytical vs intuitive thinking processes. The investigation of the individual differences in cognitive and decision-making styles behind the usage of entrepreneurial logics helps theoretically ground the assumptions of the effectiveness of the logics and offers explanations for the possible co-occurrence of and tensions between their usage.

LXX. évf., 2023. May (544 - 563. O.), DOI:10.18414/KSZ.2023.5.544, Study

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